Digital Marketing for Marine Business
| BLOGS
Grow Your Marine Brand Using Social Media in 2019
DIGITAL MARKETING |  6 min read


by Luis Salazar, November 01, 2019
Whether you love it or hate it, it’s hard to ignore the prominence, power, and influence of social media in our lives today. 

On average, we spend 2-hours and 22-minutes per day on social media, sifting through content, chatting with friends, liking photos, and reading articles. 

It has become a massively influential part of our days, and it’s safe to say, it’s not going anywhere.

Who wants to give up constant contact with the people they love the most? No one.

Aside from a socialization element, social media has become one of the most effective marketing platforms for brands, for most industries.

For instance, 54% of social browsers are using social media to research products. 

Additionally, there’s an organic marketing component on social media where consumers feel like they can be closer to brands than in everyday life. 

That’s why 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family.

That’s huge!

Why are people so trusting and engaged on social media? We attribute it to the following:

1. Faster Communication:
Brands can answer inquiries, complaints, and questions in seconds on social media. 

Through direct messages, comments, and shares, brands are instantly made aware of what a consumer wants or needs, supporting them immediately to win over their trust.
2. Intimate Content:
People are tired of the blatant ads that show up in magazines or on billboards. 

They want to be wooed. 

They want to see content that shows another side to a brand, like the staff in the kitchen, or workers building a boat. 

Social media provides you with that ability, so you can curate an intimate connection with your followers.
3. Consistent Branding:
Social media is an easy way to keep your branding consistent, with the same kinds of photos and videos released to showcase boats or upcoming releases. 

This kind of consistency makes it easier for consumers to remember you, as well as recommend you to friends and family.

Of course, there are an infinite use cases for social media in marine digital marketing. 

When it comes to a purchase that is as lucrative as a workboat or yacht, people want to know more about your brand first. 

What makes you tick? 

Why kind of photos or videos can they see before purchasing? 

Have you answered their questions?
With over 3 billion social media users worldwide, this is by far the easiest way to come into contact with the largest amount of would-be buyers at once.




FB Comments Will Be Here (placeholder)
Instagram for the Marine Business in 2020 | eBook
What will you learn from this eBook?
  • Working with the Instagram Algorithm
  • ​Optimizing your Bio
  • ​Optimizing your Instagram Posts
  • ​Measuring analytics of posts & stories
  • ​When to post
  • ​​Hacks tailored to the Marine Industry
STAY IN TOUCH WITH US
My favorite place. Posting viral content daily
Join @networkboats & stay up to date on everything we do
My business profile. I love this place!
The most direct way to reach us for 1-1 conversations.
Copyright 2020 by Network Boats. All rights reserved
Powered By ClickFunnels.com