Digital Marketing for Marine Business
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Don’t Be an Ad on a Boat Magazine |BE the Magazine!
DIGITAL MARKETING |  6 min read


by Luis Salazar, November 13, 2019
Why settle for second best, when you can be THE best? We’re living in a tremendously interesting and versatile marketing age. 

The infinite wealth of information contained by the world is available at your fingertips. 

You can find what you want, when you want it, and make a decision on your own.

Therefore, today’s consumers aren’t impressed by boring, static magazine ads that go to die with each newly released issue.

They’re interested in something more. 

They’re interested in what you can offer them.

Go for #1
With social media and the internet, there are no excuses. 

You can learn a new skill, take a course, open a business, and make money without having to spend a cent. 

You don’t need to buy equipment to make an income; you don’t need to gamble. 

You just need a phone and a laptop.

This kind of mentality needs to be transferred into the marine industry. 

Right now, we’re witnessing an industry dragging its heels in regards to the modernization of today’s digital marketing. 

Boat ads in magazines are still what everyone prefers to do, regardless of the dwindling return on investment.

It’s not going for the #1 spot. It’s settling for a participation ribbon.

Don’t be an ad in a boat magazine, BE the magazine.

The Boat Industry is Settling
As the average boat buyer continues to decline in age, this industry is witnessing a 20% reduction in the number of first-time boat buyers. 

An industry cannot rely on the same group of consumers forever. These consumers age and pass away. 

The marine industry needs to appeal to millennials, crafting a new kind of message that is relatable, engaging, and based on inbound marketing concepts.

Right now, millennials are struggling to relate to an industry that invests all of its money into pamphlets, booths and boat magazines. 

In reality, do any millennials even reads a boat magazine? Probably not. 

Most of these individuals have read a single magazine – they want to save the planet, and that starts with the remediation of pointlessly printed materials.

Instead of placing your ad on magazines, why not increase your online reach? 

A boat blog in which you talk about industry news, ecofriendly practices, and why more millennials should listen to you? 

This is the new kind of mindset that you need to adopt if you want to stay afloat moving into the future of marine digital marketing.

Stop worrying about your magazine ads.

It starts with a willingness to modernize and keep up with technology.

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