Digital Marketing For Marine Business
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How Effective Are Ads in Boat Magazines: What You Need to Know
DIGITAL MARKETING |  6 min read


by Luis Salazar, October 11, 2019
We live in a digital age today, one in which 5 billion people worldwide have some kind of smartphone that keeps them connected to the beat of the world. 

It’s a kind of connectivity we have never had in history, bringing all of us closer together than ever before.

Now people in Asia can market to consumers in South America, with just the click of a button. It’s a truly astounding time to be alive.

With this kind of connectivity, the traditional marketing and advertising methods of the past are losing their grip. 

People are no longer reading physical boat’s publications as much when they can just get their news online. 

This has been a new kind of shift in the marine industry, whereby marketing methods of the past just aren’t generating as much brand awareness anymore. 

Consumer’s attention is on those mobile devices. 

If you’re not online, you’re not in the running. Your competition is blowing past you. 

An ad in a boat magazine just isn’t going to do it.

Why? Let’s look at the reasons below:

1. Lack of Reach
Reach In Social Media
People are not buying magazines any more (or reading them as much). 

They are reading everything they want online and through social media. 

There’s no point in buying a physical magazine – why spend money when you can consume the content for free, right from your couch? 
2. Lack of Analytics
Marine Business Analytics
Social media and other digital platforms generate a slew of analytics that help you understand how a post performed. 

With this free information, you can fine-tune your outreach to ensure you are reaching the right people. 

With a magazine ad, you have no idea how many people viewed the ad, clicked on the ad, interacted with the ad, etc.
3. Lack of Retargeting Capabilities
Marine Business Retargeting Campaigns
Today, you can know who was on your website, for how long, and where they went after. You can then use retargeting methods to place your ads in front of these internet users. 

You already know that they’re a valuable lead – now you can lead them home to the “Contact Us” button. With a magazine ad, that kind of outreach is not possible. 

Considering that more than 70% of the U.S. population uses social media, with the average user having 7+ accounts, it’s hard to ignore the far-reaching benefits of this kind of outreach tool. 

What’s even more astounding is that running ads on these kinds of sites doesn’t have to be expensive. 

At just $5 per day, you can reach hundreds of returning, or new, consumers. Boat magazines can charge thousands for just one paper ad.

It’s time to change with the times. Instagram is the fastest growing social media site at this time, which is why it’s something you should invest in now before it’s too late.

NOW is the time to make the jump to marine digital marketing. 

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Instagram for the Marine Business in 2020 | eBook
What will you learn from this eBook?
  • Working with the Instagram Algorithm
  • ​Optimizing your Bio
  • ​Optimizing your Instagram Posts
  • ​Measuring analytics of posts & stories
  • ​When to post
  • ​​Hacks tailored to the Marine Industry
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